Online Buying At The Internet Stores - 1797 Words

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000). The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to buy and to come back for making more additional purchases. This then also contributes to the customer’s loyalty. The intention of the consumer to†¦show more content†¦So, convenience is regarded to be the most important factor while doing internet shopping. The reason behind this is considered to be that these buyers are time-constrained, also they do not mind to buy products without examining the quality by touching the product as in this way they can save their time. Better Prices Online buyers believe that they find better prices by doing online purchasing as they get cheap deals and offers which they do not find when they visit the store physically. Also, products are delivered to the buyers from the manufacturers directly. Online stores also provide offer discount coupons. Variety Buyers can browse their required product online on various shops. Same product then can be found in different brands and price range. Consumers can buy the one that is suitable according to them. Price comparisons Consumers can compare the prices on the online stores and look for the products and the better prices (Gillon Miler, 2012). Risks involved in online shopping When consumers have an intention of purchasing products then they have some doubt in their mind as they are not sure that their entire target of making a purchase will be accomplished (Roselius, 1971). It can be said that they observe some amount of risk in maximum decisions in making a purchase (Cox and Rich, 1967). This observed risk is known as ‘perceived risk’ and can be defined as the buyer’s viewpoint of suspicion and unfortunate result ofShow MoreRelatedConsumer Electronics Purchasing Behavior1425 Words   |  6 Pagesits population with internet access and still many companies are selling their products online.The  exploratory  study  was  conducted  to  increase  our  understanding  of  the mobile phone and computer market in general and analyze consumer decision making in particular. The study attempted to cast light on the much unexamined area of the mobile phone purchase, operator choice, and use of the mobile phone services. STATEMENT OF PROBLEM With increasing changes in the pattern of buying of consumers the needRead MoreLiterature Review On The Online Shopping At The Internet Stores901 Words   |  4 Pages2. LITERATURE REVIEW Nowadays, people use internet as a daily device to access their emails, do online tasks, to read online headline, look for certain information and many other functions (Bellman, 2001). This daily usage of the Internet by these people takes them naturally to operate it as a shoppers stop too. Additional constituents found which makes a difference to the buying behaviour of the buyers and their attitudes include their culture surroundings, particular needs, commitment of the productRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 PagesINTRODUCTION Online shopping is almost to synonymous to customary shopping through brick and mortar stores. 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